Between new menu offerings and a reinvigorated focus on their core brewing culture – Rock Bottom Brewery was ready for a rebrand to expand their audience. And fast. Working with the SPB Hospitality crew, we crafted new Gastro-Brewery brand positioning and a design approach to set a look and feel for this exciting evolution. Projects like a mini keg Barrel Club merchandise set, an interactive beer menu, and the non-chain-feeling core menu guided the new brand.
