KRYSTAL

IT'S NOT EXTRA TO WANT EXTRA
Advertising + Brand strategy

It's Not Extra To Want Extra.

In 1932, Krystal opened their first restaurant in Tennessee. For nearly a century, the fun-sized burgers famously toured with Elvis and flew on Air Force One. And now, with over 10 billion Krystal burgers served, Krystal delivers even more tasty variety for a fair price. So, with national expansion in the works and a menu that out-values other value meals, we let people know they no longer have to settle for limited options. Because it’s not extra to want extra.

brand:
KRYSTAL
project:
PICK 5 DEAL + BREAKFAST PROMO
PRODUCTION partners:
COUPE STUDIOS
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